Our track record
Every dollar of ad spend, every business we work with, and every booked call ties back to one goal: a fuller calendar for home service teams across the U.S. and Canada.
By the numbers
Deployed on Meta Ads across active home service client accounts in the last 30 days.
On-Facebook leads delivered straight into client pipelines — not just clicks or impressions.
Blended cost per qualified lead across active roofing and tree service campaigns.
What these numbers mean
Vanity metrics don't pay the bills. Here's what we track instead — and why it matters for a trades business.
Not cost per click. We optimize toward the number that predicts revenue — a confirmed appointment on the calendar.
A booked call that no-shows is worthless. Our follow-up systems are built to keep appointments on the books.
Every dollar is tracked back to a lead source, a campaign, and an outcome — so budget moves toward what's working.
Case studies
Straight from Meta Ads Manager — the actual dashboards for two home service clients currently running on a Rai Scaling system.
A single always-on Meta campaign generating exclusive roofing estimate requests, with leads climbing steadily through the month as we optimized toward on-Facebook form submissions.
Three targeted ad sets running in parallel — local removal & trimming, stump grinding, and urgent storm-damage response — so budget follows whichever service homeowners are searching for.
Next case study: yours?
Book a free strategy call and let's find out if Rai Scaling is the right fit to run your next campaign.
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